Marketing Coordinator

Post Date: April 28, 2023

DragonTree Media Group is a marketing firm rooted in storytelling that specializes in developing customized community engagement plans and marketing strategies for the multicultural audiences our clients strive to reach. We build and curate immersive events and brand activations that leverage the art of storytelling to foster authentic connections between our clients and their target audiences. You can think of DragonTree Media Group as your wingman and social lubricator to facilitate honest, authentic relationships that uncover unexpected insights and trends that her clients can use to effectively target marketing messages.

Our Specialities

Video production

Social media marketing 

Documentary-style storytelling

Multicultural strategy

Community engagement

Brand activations

Event planning

Original content 

Project Management  

Experiential Marketing

DragonTree Media Group works with companies and nonprofits within the healthcare, wellness, tourism, events, and community services vertices. We help brands come to life by getting to the heart of the matter through our unique, in-depth relationship building their core stakeholders and customers. Our clients include Grounds For Sculpture, US Tennis Association, Hospital of the University of Pennsylvania, Geisinger Medical System, Wawa Welcome America, Visit Philadelphia, and more!

About this Role 

Marketing Coordinator will collaborate closely with the marketing team to assist with the creation, implementation, and improvement of marketing campaigns and initiatives. The ideal candidate would have a strong love for marketing, be very organized and good at communicating, and have a history of producing effective marketing campaigns. We are a company that uses Google products so you must be familiar, or willing to familiarize yourself with Google Documents, Spreadsheets, Gmail, Google Analytics, and the rest of their offers. 

Responsibilities of the job include

• Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)

• Design and implement successful marketing campaigns

• Set up tracking systems for online marketing activities

• Track progress with Marketing Managers and/or Marketing Specialists

• Identify and analyze competitors

• Prepare reports by collecting and analyzing sales data

• Collaborate with the team to produce promotional materials

• Craft clear product marketing copy

• Organize promotional activities for new products/services

• Prepare (monthly, quarterly and annual) forecasts

• Attend events throughout the year to gather digital marketing content 

• Assist with on-site event set-up and breakdown 

• Gathering testimonials and/or data at events

• Engage with event attendees while creating a fun, lively, memorable experience for everyone involved. 

• Create content plans for staff to take photos and videos at each event

• Create suggested social media captions for pre, during, and post-event recaps content. 

• Reports to the Marketing and Promotions Manager 

Requirements

• Must have reliable transportation 

• Must have a valid driver’s license and a clean driving record

• Must have at least 2 years of driving experience

• At least 18 years of age with a High School Diploma or GED

• Ability to stand for long periods of time, and lift/move up to 50 lbs

• Prior events, marketing, and promotions experience a +++ but not required

• Flexible schedule, with the ability and willingness to work varied hours on the weekdays, and weekends.

• Must have accessibility to video conference programs such as Google Meet, Zoom, and Microsoft Teams. 

• Since some of our clients are hospitals and/ or medical companies, a COVID vaccination is required. 

• Resides in counties- Union, Montour, Northumberland, Schuylkill, Luzerne, Lehigh, Snyder, Columbia, Dauphin, Easton, and Cumberland (or willing to travel between 30 minutes and 2.5 hours for events, festivals, marathons, and other company and client related events).

Skills

• Proven work experience as a Marketing Coordinator or similar role

• Knowledge of traditional and digital marketing tools

• Experience with research methods using data analytics

• Expertise in launching campaigns

• Solid computer skills, including MS Office, Google, and other new software systems

• Familiarity with Customer Relationship Management and Content Management 

• Excellent communication and presentation skills

• Marketing degree or relevant field

• Must be detail-oriented, creative, and organized.

• Self-starter, with the ability to take and follow direction  

• An inspiring leader who knows how to overcome obstacles

• Can work well independently and as an integral part of the team

• Go-getter mentality who is willing to learn the industry from the ground up

• Excellent organizational skills, and the ability to prioritize and effectively manage time.

• Excellent communication skills and ability to interact effectively with the brand's community members, event attendees, employees, clients, and other stakeholders.

• Welcomes challenges that encourage and inspire their personal and professional evolution

• Thrives on meeting new people, building relationships, and providing outstanding customer service

• Proficient in Microsoft Office, Zoom/ Teams, Powerpoint, Google apps (Docs, Spreadsheets, Calendar Invite), Canva, Instagram, Facebook, Snapchat, Twitter, and TikTok.

***This is a contract position; hours will be created around events and fluctuate on a month-to-month basis. 

***Our Marketing Coordinator position is a part-time paid position here at DragonTree Media.

***This position will start at an hourly rate of $15 to $20 based on experience. 

***Resumes are required in our interview process with updated contact information. 

***Since some of our clients are hospitals and/ or medical companies a COVID vaccination is required prior to the interview process.

***Looking for individuals that reside in the Union, Montour, Northumberland, Schuylkill, Luzerne, Lehigh, Snyder, Columbia, Dauphin, Easton, and Cumberland. 

DragonTree Media Group
The DragonTree Media is conducted in a semi-hybrid environment, including 20% work-from-home opportunities and 80% in-person at events, photoshoots, meetings, retreats, galas/fundraisers, and other organizational-related events. All employees must be willing/able to partake in video conferences and have access to video conference programs such as Google Meet, Zoom, and Microsoft Teams. Our team is required to attend in-person meetings with our partners in adherence to DragonTree Media’s health and safety protocols. This part-time position will require 20-37 hours a week if not more depending on the calendar year. 

DragonTree Media Group is looking for a Marketing Coordinator that has attention to detail, good communication skills, and an ability to juggle multiple tasks on sometimes short deadlines. In addition, they should have knowledge of all social media platforms and online marketing tools that will help them be more successful in their work. Organizational skills are crucial for this position because it involves managing projects from start to finish on timeframes that work best for everyone involved. 

They should be able to create an atmosphere where all DTM team members, clients, and board members feel comfortable sharing their ideas while being able to think outside the box to make those ideas come to life.

DragonTree Media provides our staff with the opportunity for real-world experience with our regional events throughout Pennsylvania. We seek self-starters who are highly creative, hard-working, charismatic, diverse, and a ray of sunshine who is excited to bring our client’s brand to life through these events.

Email resumes to jessie.lee@dragontreemediagroup.com with the subject line Re: Marketing Coordinator and let us know where you learned about the opportunity.